Myna Launch Competition

Over the last few months we’ve been pouring effort into Myna, and we’ve been rewarded with some fantastic customers and equally fantastic feedback. We’re on the verge of leaving our beta and to celebrate we’re launching a competition to give free help to five businesses that rely on their websites to drive their business.

If you’re one of our winners, we’ll give you a free consultation to work out where you can best apply Myna and then guide you through integration with your site. As result you could see a substantial increase in sales for very little effort, and no cost to you.

It’s simple to apply. Just write to telling us about your site and why you think you’d benefit from Myna. Make sure your email reaches us by Friday 17th August 2012 to be in the running!

Why we created Myna

The Myna story really begins way way back in 1994, when I was in my second year of Engineering at UWA. One day I logged onto one of the School’s Sun workstations and saw a system message:

For Mosaic type xmosiac

So I typed xmosaic and discovered the web.

In 1994 Yahoo had only just been created, it would be a year before Amazon was online, and the research project that led to Google wouldn’t start for another two years. Yet despite the blink tags and “Under Construction” GIFs one thing was clear: the web was, and would be, something amazing. I was most struck by its essential equality. In those days anyone could create a web page and stand on equal footing with the rest of the world.

Fast forward 16 years and things have changed. The web is now big industry and ads, SEO, and other techniques are all used by businesses to give themselves an advantage. The Internet is dominated by large corporations, and it isn’t so easy for the little guy to be heard.

I happened to pick a field, machine learning, that has become one of the key differences between the big and small players. The big Internet properties have a substantial advantage by their use of intelligent algorithms to optimise their sites, product recommendations, and so on. It’s also clear that the small players can’t easily replicate this. Simply put, they don’t have the expertise to develop these systems in-house, and Google have already hired all the available PhD graduates.

This is where Myna comes in. We want to rebalance the Internet by democratizing access to the technology the big companies are using. Of course paying the bills is important, but fundamentally if we can push forward the industry we’ll have achieved something important.

If you’re not Google, Amazon, Yahoo!, or Microsoft (or even if you are) we hope you’ll give Myna a try. We’re just starting out on what we hope will be a long and eventful journey, and we look forward to growing alongside you.